Chinese automotive manufacturer Chery re-entered the Turkish market. Making statements on the subject, Chery Turkey Vice President Zhenghai Mei stated that they were very excited about Chery’s entry into the Turkish market. Saying that they always attach great importance to the Turkish market, Mei said, “We have gained very important experience in the last 20 years. You can see that we have improved not only the quality of our new Chery products, but also the design and function. The brand image of the new Chery in Turkey is completely different from Chery 10 years ago. Now is a good time for Chery to return to Turkey,” he said.
“We will always be with our customers”
Expressing that the experience they had with a few models 10 years ago in Turkey is now history and that Chery will establish its own general manager in Istanbul with a brand new image and technology, Mei said: We will try our best to provide the product, the best designer cars. Also price strategy is of course very important, and we will also try our best for product strategy, also service strategy. We will try our best to keep improving not only our quality, but also our functionality. And also, we will always be by our customers’ side and offer our best products and services.” Noting that they will launch the Tiggo 7 Pro, Tiggo 8 Pro and Omoda 5 in Turkey this year, they will also put electric cars on sale in the Turkish market for the rest of the year. Mei stated that Turkey is a country that is very open to innovations and that Turkish customers will always welcome brands that offer the best feeling to them.
“We believe that our market share in Turkey will be very good”
Explaining their strategy regarding the Turkish market, Mei continued as follows: “I think we have a very mature strategy to develop in the Turkish market. We have taken the first step and we have a five-year strategy and I believe our market share will increase very quickly. We are very confident in our products, quality, technology and service. Because “Chery has accomplished very successful projects in the world market and has been in the first place in the export of Chinese brands in global markets for 19 consecutive years. Therefore, we believe that our market share in Turkey will be very good and will increase at a very high rate.” Emphasizing that they have a very, very long-term strategy in Turkey, Mei said, “We will always be together with our local partners and local end users. Turkey is a very important market located between Europe and Asia and this is a very important market for our future strategy to enter EU markets. very good place.” she said.
“We don’t have a supply problem”
Chery Turkey Vice President Mei stated that their companies are not affected by the global supply and chip problems in the automotive industry. Pointing out that the chip problem affects many automobile manufacturers, especially during the epidemic period and the negative economic environment in the world, Mei said, “There is no supply problem in Chery’s products. We have a mature structure, we do not experience the supply problem that other car brands have during the pandemic period. We can deliver our vehicles on time. This is our most important thing. our great advantage.” made its assessment.
“Our ‘win-win strategy’ in Turkey will be successful”
Stating that they fully believe that the “win-win strategy” they will implement in Turkey will be successful, Mei said, “Do you know why we are returning to Turkey? Turkey is a huge automotive market, there are also many automobile manufacturers in Turkey, many brands are investing in Turkey. “Turkey is an important production center. Turkey is one of our most important markets as it is located between Europe and Asia. I believe that we will gradually establish a production facility in Turkey with our development in the Turkish market and export our vehicles to Europe. This is our five-year strategy plan.” within.” she spoke.
Expected to start sales in the last quarter
On the other hand, according to the information given, China’s global brand Chery, which reaches more than 80 countries in the world, plans to present 3 SUV models equipped with ACTECO series 1.6 liter gasoline engines to the Turkish market in the first stage. One of these models is the completely sporty coupe SUV model Omoda 5. It is known that the design of Omoda with fluid lines called “Art in Motion” attracts a lot of attention in the world. The 5-seat compact SUV model Tiggo 7 Pro and the 7-seat mid-size SUV model Tiggo 8 Pro will be the other models that will enter the Turkish market. Sales of these three models are planned to start in the last quarter of the year. Chery International, which has many different brands such as Jaguar, Land Rover, Exeed and Chery, has more than 10 million customers worldwide.