5G is the newest mobile network standard. This is the fifth generation of mobile technology, replacing 4G / LTE, which most mobile operators in Poland introduced from May to July 2020. It is supposed to offer much higher efficiency, and thus reliability and, above all, completely new possibilities. Also for marketers who are currently planning a number of activities online. 5G – little rain from a large cloud? In laboratory conditions, speeds were achieved 100 times faster than in the case of 4G. It should not be surprising, however, that under natural conditions this speed can only be 10 times higher. In what areas will 5G make changes then? What do marketers and consumers need to prepare for? These will be primarily these four areas: E-commerce
In the case of online trading, the transformation will be most visible in two cases. First of all, reliability and efficiency will increase – both in the case of applications and traditional online stores, which, of course, is extremely important for the consumer. The second thing is that you can analyze huge amounts of data immediately. The Wish application is an example here, which has developed a model based on processing 17 billion consumer behavior events per day from multiple sources. The social media, the company’s mobile app and its website were analyzed in the same way. As a result, Wish provides its customers with purchase recommendations with 95% accuracy. It is predicted to increase the company’s conversion twice a year. Internet of Things
As predicted by Statista, 75 billion devices are expected to be connected to the network by 2025. So it’s no surprise that 51% of the world’s top marketers interviewed by Marketo expect IoT to revolutionize the industry. 5G will not only connect a much larger number of potential consumers and their devices, but thanks to this it will collect more qualitative, hyperlocal data. This, on the other hand, will translate into better personalization possibilities and reaching the customer through devices that so far have not offered such an opportunity or have not been fully used. Video advertising
Which renaissance will this form of advertising go through? Now, however, thanks to the use of IoT and a huge amount of data that will allow for better matching of content, this one has a chance to become interactive. What does it mean? An example of this is an advertising spot of a large retail chain, which will only display products dedicated to their current needs to each consumer. Augmented and virtual reality
A technology that was somewhat ahead of its time, and thus – despite the buzzing announcements in recent years – was only an addition to games or an extravagance of marketers, now has a chance to become one of their basic weapons. Marketers will be able to use 5G to introduce new messages using interactive, high-quality graphic overlays on any surface. Augmented reality (AR) will cease to be a 2D overlay in AR glasses. From now on, it has a chance to appear on surfaces such as shop walls, car dashboards and next-generation mobile devices. Will we see these changes today? Probably not. It is expected that it will take several years for the market to fully adapt. In the case of 4G and the American market, it took up to 3 years for applications such as Snapchat or Uber to appear. If 5G follows the same path, the news that will change our current consumer experience we can expect only around 2022-2023. The biggest changes only in 2040? There are many indications that we will have to wait a long time for the real breakthrough – at least about 20 years, or at least this is what the latest analyzes show. Thanks to 100 thousand. times faster than 5G, or 7G, we will display holograms in real time and talk “live” with Elvis Presley. Homes will be printed by 3D printers, as will some of the things we use every day. Little? The things that surround us will be built by robots, and they will help us in the kitchen or in the garden. We won’t be talking about the Internet of Things (IoT) anymore because every product will be connected to the web, including mirrors and toothbrushes. We already know that we are not going to be talking about the internet of things, but we will definitely be talking about the internet of the body. This is not a fairy tale, it is the predictions Allianz presented in their reports and Euromonitor International.
A professional writer by day, a tech-nerd by night, with a love for all things money.