TOGG CEO Gürcan Karakaş spoke at the opening ceremony of the Gemlik Campus, where the serial production of Togg, which is among Turkey’s vision projects, will take place. Providing information about the new models, Karakaş said, “We have now given up making a hatchback. Because we will prepare a more dynamic, more exciting Cross-Coupe, which we call the Cross-Coupe today, and will gain the appreciation of our target audience. Here comes the Cross-Coupe.” used the phrases. Regarding their future goals, Karakaş said: “Our goal is to create a central computer that will enable communication on all smart devices and with the devices they are connected to after tomorrow. One of the examples is that we have products that we are working on and beyond. Look, everyone was switching to electric vehicles. Four years ago, when we presented this to you for the first time, we did not receive some criticism. But no one questions it anymore. Everyone is passing. But there is one thing that not everyone can control. That is the cell. Today’s chip crisis will turn into a cell crisis after tomorrow That’s why we formed a partnership from the very beginning, as I said earlier. Not just for automobiles, but for storing renewable energy.”
TOGG chose the direct sales model to be close to the user
On the other hand, in the press release shared by TOGG, the sales strategy and user contact channels were also shared. It has been reported that TOGG will make direct sales by combining digital and physical in a hybrid structure in order to be close to the user. In the written statement, Karakaş gave the following information: “Those who are closer to the user in global competition are more successful. We will meet our smart devices directly with our users, and we will organize sales directly ourselves. We will serve in a hybrid structure that puts the user in the center and blends digital and physical experience. Our aim is to to provide users with a faster, more effective and more efficient experience and to enable them to become Togg users with an end-to-end online experience.Today, even classical manufacturers do not sell their new generation electric vehicles through the dealer network.First contact at Zorlu Center in Istanbul in November This number will reach 19 in 2023. Our after-sales contact points, including fixed and mobile service points, will be available at 20 points in 7 regions until the pre-order starts.”
“We will announce our digital products very soon”
Pointing out that as a technology company, they are working on different digital products as well as smart devices, Karakaş said, “We will soon start announcing our digital products. Such as mobility solutions, big data, cyber security, fintech, blockchain, gamification, smart networks and mobility services. We focus on strategic areas. We aim to provide our users with an uninterrupted mobility experience thanks to services such as smart life, e-wallet, remote updates, and smart connectivity.” used the phrases.
“We are a 100 percent national project, we are behind the wheel”
Noting that they kept all the promises they made on the way to their goals, Karakaş continued: “We have stated from the beginning that we set out to make more than just an automobile. At the point we arrived, we managed to establish an ecosystem that developed around our smart device. We are a 100 percent national project. We make all our decisions ourselves because we are behind the wheel. We exist. We are also local. At the beginning, we said ’51 percent locality rate’, we chose 75 percent of our suppliers from Turkey, we caught 51, we aim to exceed. Today, it is not the number of parts you use local and nationality, but intellectual and industrial property rights. We have explained and registered the concept of USECASE Mobility, which represents the user-oriented, smart, empathetic, connected, autonomous, shared and electrical features of our smart device, to the whole world. We have signed invaluable collaborations to expand the mobility ecosystem and develop new technologies. the world’s most reputable We started positioning on technology platforms. We worked with 1200 business partners, including the pandemic, for our TOGG Technology Campus, which is ‘more than a factory’ with its functions, smart and environmental features gathered under the same roof. We established the cleanest paint shop in Europe. For global competition, we have formed teams where we bring together the best of our country and the best of the world.”