By focusing on the domestic market as well as abroad, Systemair has once again crowned its success in exports with an award, delivering the air-conditioning products manufactured in its new generation factory in Dilovası to more than 25 countries. Evaluating Turkey’s power in the air conditioning sector within the scope of the award received by ISIB, the unifying power of the Turkish air conditioning industry, Ayça Eroğlu, General Manager of Systemair Turkey, emphasized that as Systemair, they will reinforce this power with the large export network they will create in 2023. Expressing that they are very happy to be among the top three companies that ‘Export the Most Air Handling Units, Rooftops and Packaged Air Conditioners’ in 2021, Eroğlu said, “For us, the key to success in exports is creating innovative value. For this reason, we are focusing on exports with the technologies we have developed in our R&D center located in our factory in Dilovası, and we are making strategic moves that will increase the added value in exports in our sector, where the effects of globalization and competition are intense.” The target is to increase the share of exports in turnover to 50 percent within 3 years. Emphasizing that Systemair Turkey’s ultimate goal is to export the value-added products they produce in Turkey to every region of the world, Ayça Eroğlu stated that they export the air-conditioning products they produce in Dilovası to more than 25 countries. Underlining that they have increased the share of exports in total turnover to 40 percent, Eroğlu stated that they want to increase this rate to 50 percent in the next three years. Noting that they concentrated their exports in the Middle East and Turkic Republics last year, Eroğlu added that this year they also focused on Europe. Announcing that they have recently launched the 365 Performance Center, the most modern and high-capacity test laboratory in Europe, with an investment of 20 million TL, Eroğlu said, “With our laboratory, we aim to reach a very important position both in Turkey and in the world in the field of data center cooling systems.” said. It will continue to grow with its R&D supported export strategy Expressing that they attach great importance to the role, potential and export capacity of Turkey in the HVAC sector, Ayça Eroğlu noted that they are working to develop new products and export them through strategic product planning studies. Eroğlu, who said that they do every stage of air conditioning products from feasibility to design with successful and expert engineers of Turkey, mentioned that they work together with test teams abroad for thermal tests, acoustic tests and air flow tests. Expressing that there are many studies they have pioneered within the group, Eroğlu said, “For example, our data center cooling devices are exported to different points of the world, especially R&D studies, production, sales and marketing are carried out in Turkey.”
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