The rental marketplace Ortak, which has been implemented by the domestic company Porte, which has been providing end-to-end services in the fields of international logistics, online services, e-commerce, technology and project development since 2006, has entered the stage of share-based crowdfunding. It is preparing to appear in the global product rental market, which is expected to close 2022 with 156.66 billion dollars and is estimated to reach 208.37 billion dollars in 2026. As required by the share-based crowdfunding legislation, the venture company, which offers 12% of the company’s shares to the investors, will be together with the investors until February 27, 2023. It will give an additional 20% share to investors for investments made with EFT or credit card within 20 working days as of 10:00 am on Thursday, 29 December, the start date of the investment tour. In addition, Affiliate investors will be entitled to a 10% discount with the code FONBULUCU10 for rentals they will make from the Partner application until the end of 2023. “We aim to be the leading rental marketplace” Providing information about the venture, Co-Founder in Charge of Strategy and Marketing Seyfi Erol said, “The Marketplace of Rental Partnership started out with the strength of a founding team, which is experienced in establishing, managing and investing in startups in the national and international arena, and has achieved two successful exit processes, one in the USA. With our experienced and experienced team, we want to take our place in the product and goods rental ecosystem in which billions of dollars are invested in the world by constantly developing. We aim to become the leading rental marketplace with our rapidly scalable business model. As the rental industry grows, big players will come as well, and the candidate companies for our exit target will be global e-commerce giants. “We made our business plan to scale quickly and progress towards the exit goal” Enes Güren, Co-Founder in Charge of Operations, stated that Ortak, which was established with the aim of being the leading market place in the field of leasing, is a platform that allows the rental of products from all categories in the product rental sector, which is becoming increasingly widespread, and gave the following information about investment, growth and globalization strategies: We have served more than 500 thousand customers per year. We will also stand out with good customer experience, which we are experienced in Ortak. By examining similar business models in the world, we have brought our brand to the sector to operate on iOS, Android and web platforms by working on a rental platform that eliminates the problems identified in existing models and offers a better user experience with extra features. With our experienced team, we will realize the developments that will meet all the needs of our users in order to become the leading rental marketplace. We made our business plan on scaling quickly and progressing to the exit target. We plan to embark on a pre-series A investment round at the beginning of 2024. At this point, we plan to complete the investment round by increasing our valuation to approximately four multipliers. Afterwards, we want to expand our rental market, which covers the whole of Turkey, abroad. Our first target will be Northern Europe and Scandinavian countries. At this point, we plan to come to a break-even point in 2025 and embark on an overseas investment tour with 13 multiplier valuations. We continue our work by focusing on our long-term business plans for the exit target of approximately 48 multipliers after 5-7 years. Our plan is not to be an organization that immediately turns positive profitability and generates small side incomes for its investors. Our plan is to become a global organization that will exit in 5-7 years and become an initiative that brings much more profit to its investors.”
A professional writer by day, a tech-nerd by night, with a love for all things money.