It ‘connected’ world brands, increased its target in Europe
Anton Kovačić
Norm Holding, which supplies fasteners to the world’s automotive giants, increased its exports to this region by 74 percent in 2022, despite the contraction in the European market. The company, which aims to reduce costs by localizing its supply chain in 2023, has increased its target in export markets, especially in Europe. Expressing that they have grown in the Euro zone both in terms of turnover and tonnage, Fatih Uysal, Chairman of Norm Holding, said, “The war in the region has created a search for problem-free and safe supply points for fastener customers. In addition, cost and demand management became the primary agenda in the resulting inflationary environment. Standing by the customer as a solution partner in this difficult period will be the most important factor that will strengthen our hand in the future.” Explaining that they obtained 55 percent of the total turnover from foreign markets this year, Uysal said that they will further increase the share of exports in total trade. Stating that they exported products to 50 countries, mainly Germany, France, England, Belgium, Netherlands, Poland, Italy, Brazil, Mexico, Russia and China, Fatih Uysal said, “Ford, Volkswagen Group, AUDI, Porsche, Jaguar, Land Rover, Fiat, We work with Renault, Mercedes Benz Türk, Daimler, MAN, Toyota, BMC, Türk Tractor, Volvo and Scania in Sweden, PSA and America’s number one electric vehicle manufacturer. Kwill take the pulse of anada Explaining that Norm Holding started its journey with a double-stroke machine in 1973, Fatih Uysal stated that they have become a technology producing company that competes with the world today. Stating that they operate with 9 different production facilities and 6 different marketing companies in İzmir, Manisa and Salihli, Uysal said, “Our new office in Canada joined our sales and logistics centers in the USA, Germany, France, Poland and Romania in November 2022. We will now keep the pulse of the industry in Canada. The scope of the investment here will continue to increase according to local dynamics and demand.” “We will reap the fruits of our efforts in 2023” Uysal said that this year the domestic market realized at the level of its expectations in terms of turnover and said: “This year, we made a great effort to increase our trade volume and penetration in our existing customers. Again during the year, we carried out important works to add new customers to our portfolio. We anticipate that we will reap the fruits of these efforts in 2023 and beyond. We have a total of 1,476 suppliers, of which 1,304 are local. Turkey, Italy, Germany, India, Korea, Taiwan, Spain, Austria, Bosnia and Bulgaria are our main supply countries. In addition to supplying mostly from Turkey, we provide foreign procurement for raw materials, machinery, auxiliary materials and parts. While our spending on local suppliers is 48 percent, our spending on foreign suppliers is 52 percent in general.” Gölcük logistics center is operational in 2023 Explaining that the new logistics centers in Gölcük will be commissioned in 2023 due to the V710 Project, Uysal said, “With our FSP (Full Service Provider) identity, we offer professional solutions to our business partners in processes such as engineering, purchasing, logistics, planning, production, quality, and risk management. We will continue to grow in 2023 in the additive manufacturing, hot forging and machining product groups that we commissioned in 2022”. Stating that SPP and RES investments continue in all production facilities within the scope of sustainability goals, Uysal noted that they aim to give priority to suppliers that meet environmental and social criteria in 2023 and to reduce costs by localizing the supply chain. Fastener exports increased by 23 percent Explaining automotive, white goods, furniture and machinery as the main sectors for fasteners, Fatih Uysal said, “80% of the fasteners used in automobiles and commercial vehicles produced in Turkey are supplied from manufacturers in the domestic market. Therefore, the importance of the automotive fastener industry is huge for the fastener industry. The importance of the fasteners sector is increasing day by day in direct proportion to the investments made in the automotive sector in the country. Noting that the Turkish white goods industry is the largest production base in Europe and the second largest production base in the world after China, Uysal stated that the share of the fastener industry in Turkey’s total exports has increased by 23 percent in the last 5 years. Uysal said, “With the developing technology and sectoral knowledge, the awareness of the Turkish fasteners sector in the international market is increasing, which carries the importance of the sector in the Turkish industry day by day.” Nurdogan ARSLAN ERGUN
