Durak Tekstil, one of the leading manufacturers of industrial sewing and embroidery threads, technical and sustainable threads, achieved another important success in 2022, when it celebrated its 50th anniversary. The company was entitled to participate in the Turquality Brand Support Program of the Ministry of Commerce of the Republic of Turkey and crossed an important threshold to successfully conclude the Turquality studies. Thanks to the Brand Support, which aims to support Turkish companies to reach a more competitive and stronger position in the global market, Durak Tekstil will both increase its power in priority markets and provide significant foreign currency inflows to the Turkish economy. Stating that 153 companies in our country are entitled to participate in the Brand Support Program within the scope of Turquality, Durak Tekstil Chairman of the Board Hüseyin Kuru said that receiving this prestigious and important support both makes them proud and puts a great responsibility on them. Reminding that the first preparatory work on Turquality started 5 years ago, Kuru said, “We came to the documentation stage a year ago and we successfully progressed this process. In order to be a Turquality candidate, you need to have a structure suitable for this. In this context, Durak Tekstil’s brand strength and the development of the brand, the brand’s dominance in new markets in the future and the business plans there were the main subjects of investigation. For this, we have undergone serious examinations by an independent audit company and the ministry, and it has been confirmed that we meet international norms by getting high scores. Our Brand Support is also a confirmation of our strong corporate structure, solid supply chain and innovation-driven production and product development processes.” Brand Support will accelerate its international activities Expressing that Durak Tekstil is advancing with short, medium and long-term strategies and plans in both local and global markets, Hüseyin Kuru emphasized that foreign projections for the next 5 years are ready and Brand Support will enable them to be faster and more effective. Stating that the Brand Support period is 4 years, Kuru explained that they will focus on the markets of 5 different countries that they have determined during this period and that they will receive investment support within the determined limits. Providing information about Durak Tekstil’s activities abroad within the scope of the Turquality Brand Support Program, Kuru continued his words as follows: “We will carry out studies to promote the Durak Tekstil brand abroad, to enter markets with high potential and to increase its power in existing markets. In this context, market research studies, organizing conferences and seminars on products and technical advantages, participation in important sectoral fairs, sales-oriented structuring and office openings in target country markets will be realized. Saying that Europe and America stand out among the main markets of Durak Tekstil, Kuru stated that they will not proceed with a specific product in these regions, but that they will work with a wide product range according to the demand and opportunities in the market. Dry; “Durak Tekstil currently reaches sales channels in more than 75 countries without Brand Support. In short, we are waving our flag in these countries. Thanks to the brand support, our range of action in the markets we are in will expand. Apart from certain cities, we will be able to expand to other regions as well. We have already started our work for this projection with the information we received from the markets.” Expressing that the Brand Support is valid for 4 years and that the business plans and targets are created within this period, Kuru stated that the inspections will be carried out by the ministry within this period. Exports will double in 3 years Reiterating that Durak Tekstil has been advancing with short, medium and long-term road maps for many years, Hüseyin Kuru said that at the end of the next 3 years, they foresee a double growth in exports with the contribution of Brand Support. Underlining that the Turquality process officially started with the acceptance of the Brand Support, Kuru concluded his words as follows: “Turquality supports are not grants or services provided without compensation. Expenditure budget is presented within limited limits and within the framework of certain assignments, and a certain part is paid back later. Therefore, this support provided by the state puts us under serious responsibilities on behalf of both our company and our country. Entering the Turquality Program indicates an important structural progress for the future of the company, on the other hand, it is a national duty to contribute to our country’s economy. Every work we will do in this process will enable us to create greater added value for our country. Turquality and Brand Support increase our courage in developing new products and opening up to new export markets.”
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