The KN Service Bureau business unit was designed to provide a high quality sample to marketers and researchers with data-only project needs. A superior alternative to the traditional telephone survey, KN's Service Bureau provides its customers access to the only online consumer panel based on a random sample of the total U.S. population—KnowledgePanel®. By combining telephone quality recruiting methods with the speed, interactivity, and multimedia capabilities of Internet research, the KN Service Bureau offers the perfect balance of quality and convenience. Whether you're looking for teenagers with cell phones, affluent female wine drinkers, or another specific audience, we can utilize our random sample of Americans and the thousands of variables of profile data we regularly gather from our panelists to directly target your audience. This quick and cost effective method will result in a high-quality data file for your interpretation.
Using KnowledgePanel®—the same top-quality online panel created for Knowledge Networks' full-service projects—the Knowledge Networks Service Bureau also provides customers with:
- Project management services including:
- Migration of phone surveys to the Internet
- Assistance with multimedia
- Quality control services
- Monitoring survey while in field
- Data cleaning/preparation for analysis
- Customized project options:
- In house questionnaire programming and hosting
- Ability to host and program your own surveys
- Targeted sampling to reach your specific audience
- Expertise in creating analysis-ready deliverables:
- Data delivered in the format you desire (SAS, SPSS, Excel etc.)
- Applied advanced weighting techniques
By using KN's Service Bureau for your data-only research needs, you will receive:
- Unmatched accuracy as reported in Stanford University's "Comparing the Results of Probability and Non-Probability Sample Surveys"
- A superior sample with representation of 96% of the US population—the only truly projectable online sample
- The ability to target specific respondents through our profile database with greater accuracy, reducing costly screen-outs and shortening questionnaires
- The ability to append questions we've already asked our panelists to your survey data
- High in-panel response rates (65%-75%) and low abandon rates (< 2%), providing high quality results
Recruited by random digit dialing over the telephone, KnowledgePanel® is the only online consumer panel that represents those who do not have Internet access as well as those who do. The result is a level of accuracy and consistency unmatched by volunteer online panels.
Research by Stanford University and others has shown that KnowledgePanel®‘s data is often dramatically more reliable than findings from other online research companies; some distinguishing characteristics of Knowledge Networks and its panel are:
- Knowledge Networks is the only company that has built a truly nationally representative panel using probability sampling and RDD phone recruiting
- Knowledge Networks has the only online panel whose data can be reliably projected to larger populations, including the entire U.S. population
- Knowledge Networks is the only company that samples and surveys non-internet households by providing MSNTV's for surveying purposes
Our unique and meticulous approach gives our clients the best of both worlds, making our panel a highly accurate and highly flexible alternative to expensive phone surveys. With Knowledge Networks' Service Bureau, you can quickly leverage this resource for projects that do not require a full-service approach.
FEATURED INSIGHTS
ABOUT KNOWLEDGEPANEL®
- KnowledgePanel® Design Summary
- Meeting the Challenge of Cell Phone-Only Households, Young Adults and Minorities: Introducing Address-Based Sampling to KnowledgePanel®
Charles DiSogra, J. Michael Dennis, and Patricia Graham - Knowledge Networks Answers ESOMAR's "26 Questions"
- Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample
Mike Dennis - Building Trust with Online Panel Members: A Path to Quality Data
Gene Ridgley - Of Trains, Panel Quality, and Sample Coverage
Charles Disogra - River Samples: A Good Catch for Researchers?
Charles DiSogra - Weight, Weight, Don't Tell Me!
Charles Disogra
METHODOLOGICAL RESEARCH
- Comparison Study: Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web Panels
J. Michael Dennis, Larry Osborn, and Karen Semans - New Methodological Research on Web Panel Conditioning and Attrition
Highlights from a paper by Yelena Kruse, Mario Callegaro, J. Michael Dennis, Stefan Subias, Mike Lawrence, and Charles DiSogra (of KN) and Trevor Tompson of The Associated Press - Is the Digital Divide Still Closing? New Evidence Points to Skewed Online Results Absent Non-Internet Respondents
Mario Callegaro and Tom Wells
THOUGHTS FROM KN'S CEO
- Taking the Pulse of the Drive for Online Research Accuracy
Simon Kooyman - In the Midst of Turmoil, Steer by Skepticism
Simon Kooyman - Opt-in Panels and Decision Making: Learning to Tell a Cat from a Pig
Simon Kooyman
RESEARCHING HISPANICS
- Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
Patricia Graham and Jannet Torres - A Fresh Look at Hispanic Lifestyles: Social Cocooning, Stress, and Struggle
Patricia Graham - The Economy Is the Talk of the Town. What Is the U.S. Population Saying Back?
Patricia Graham
FEATURED PRESS RELEASES & LINKS
- 6/5/08 Business Week article: Online Polls: How Good Are They?
Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web.
