[ press Release ]

KNOWLEDGE NETWORKS ACHIEVES PROFITABILITY, POSITIVE CASH FLOW

Menlo Park, CA; January 20, 2005: Knowledge Networks has announced that, in the fourth quarter of 2004, it attained several critical financial milestones, including EBITDA break-even and positive free cash flow. Knowledge Networks finished the year with 15% full-year revenue growth, a 63% increase in profitability, and an 82% improvement in cash flow.

"It was a fantastic year for Knowledge Networks," said John J. Lewis, President and CEO. "We accomplished our financial goals and, most importantly, feel that we are set up for even greater achievement in 2005. Our client satisfaction levels are high, and we are steadily growing the talent and performance of our internal team."

Knowledge Networks is a six-year old company owned principally by private equity firms Oak Investment Partners, Maveron, Alloy Partners and Oak Hill Venture Partners.

"Turning cash-flow positive in the quarter is a very important milestone for Knowledge Networks," said Fred Harman, the lead investor for Oak Investment Partners. "KN has really shown its investors and the marketplace that it has refined its business model for long-term success. We are excited about where Knowledge Networks can go from here."

Knowledge Networks delivers quality you can use—superior methodologies, design, and analysis that give you an edge when it comes to understanding consumers and making business decisions. KN's unmatched consumer research resources include the only projectable Web-based consumer panel. The company leverages its expertise in brands, media, advertising, and analytics to provide insights that speak directly to clients' most important marketing issues. In addition, Knowledge Networks has built a substantial practice in government and academic research, an area notable for its rigorous methodology standards.