2004
12/20/04
Yellow Pages Publishers, KN/SRI Plan 2005 Rollout of Syndicated Measurement
12/01/04
Knowledge Networks Study Shows Transformation of Primetime TV Viewing Experience
11/08/04
Character Issues Cited as Most Important in Determining a Sports Star's Persuasiveness as a Product Endorser
10/19/04
"Digital Divide" Still Shapes Media Landscape: Families with High Incomes, Kids Much More Likely to Have PCs, Broadband, Digital Cable
10/13/04
CBS News, Knowledge Networks Continue Innovative Partnership, Tracking Reactions of Uncommitted Voters to Final Presidential Debate
09/29/04
CBS News Taps Knowledge Networks To Take "Pulse" of Uncommitted Voters During Presidential Debate
09/20/04
89% of NASCAR Fans Are Aware of Nextel Sponsorship, According to Knowledge Networks Study
07/28/04
Senior Leader in Consumer Insights Joins Knowledge Networks to Direct Boston-Area Office
06/30/04
DVRs, Other High-End Video Devices Gain Traction; Complexity, Consumer Control Also on the Rise
06/15/04
Knowledge Networks Among Top 25 U.S. Research Firms for 2004
06/11/04
Knowledge Networks Debuts KNOW™ Magazine; Provides Guidance for Decision Making in Today's Accelerated Business Environment
05/25/04
In "American Idol" Showdown, Fantasia Holds Decisive Edge Over Diana, According to New KN Survey
03/25/04
49% of Consumers Say Corporate Scandals Have Lowered Confidence in Stocks, But Few Recall News Coverage of Individual Financial Services Companies
03/10/04
Key Consumers Will Sacrifice Convenience, Cash for Ability to Skip TV Commercials; Less Likely to Trade Their Privacy
02/18/04
Kerry Only Democrat Leading Bush in California in New Hoover-Knowledge Networks Poll
02/09/04
Discounts, Brand Trust Are Most Effective at Driving Spontaneous CPG Purchase - New Ad Age/Knowledge Networks Study
01/22/04
New PIPA Poll Shows U.S. Consumers See Many Drawbacks to Globalization, International Trade
01/16/04
Baseball Fans Reject Pete Rose as Manager, Endorser; 56% Say He Should Be Allowed into the Hall of Fame
01/09/04
Broadband Now in 49% of Online Homes Earning $75K+; Linked to Higher Levels of Internet Shopping
For more information contact:
David Stanton
908 497-8040
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