FEATURED CASE STUDIES AND WHITE PAPERS
- Online Sample Quality – Personal Care
- Ad Tracking
- Stanford Study Finds Dramatic Accuracy Differences Among Vendors of Online Research
- Online Research: Painting a Truer Picture
John J. Lewis, Quirk's Marketing Research Review - Probability Samples vs. Volunteer Respondents
Vicki Pineau & Daniel Slotwiner
FEATURED PRESS RELEASES & LINKS
- 6/5/08 Business Week article: Online Polls: How Good Are They?
Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web." - Knowledge Networks Earns Patent for Innovative Internet Survey Technique
- Wal*Mart Selects Knowledge Networks as Online Research Partner to Help Manufacturers Target Key Shopper Segments More Effectively
- Knowledge Networks Remains Only Online Research Firm to Deliver Six Elements of Accuracy
- KN Method Cuts through Confusion of California Special Election






