THE SCIENCE OF SEIZING OPPORTUNITY
We say opportunities "knock" or "come up" but can one create them? Why does the word opportunity generally have such a positive connotation, while opportunistic does not? The culture of an organization needs to nourish opportunities – and opportunism – from within. Well-executed research is now more than ever an enabler to innovation, to creativity... and, in the end, to identifying and seizing opportunities. This issue of KNOW looks at opportunity generation and execution from many angles – an interview with P&G media maven Don Gloeckler, an in-depth profile of the Boomer generation (co-authored by the AARP), and case studies of opportunity in the energy drink and cell phone categories.
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1. When Opportunity Knocks, Will We Know Which Door To Be Standing Behind? |
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3. Distinguished Boomers: Portrait Of A Generation Defined By Change |
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4. When Does a Fad Become A Trend—And A Trend An Opportunity? |
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5. Identifying Opportunity Spaces In Fast-growing Consumer Product Categories
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6. Interpreting The Transition To Digital TV As A Business Opportunity |
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7. Using Consumer Information to Discover a New Understanding of the Financial Services Customer. |
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Past Issues
Issue 1: Spring/Summer 2004 |
Issue 4: Fall/Winter 2005
Issue 5: Spring/Summer 2006 |
