Actionable, on-demand answers to your digital campaign effectiveness are now at your fingertips!
Through its acquisition of Dimestore Media, Knowledge Networks now offers a unique platform for measuring the effectiveness of your digital ad campaigns in the same footprint where your online ads appear. Collecting customizable metrics – including awareness, favorability, message recall and purchase intent – our technology provides you with on-demand, directional results, giving you clear and quick quantification of effectiveness and enabling you to adjust your online campaign while it is still in flight. Final reports of the overall Return on Campaign Investment (ROCI) are also available on demand within hours of campaign completion.
The key benefits of our platform are:
- Speed. On-demand reporting allows you to continuously gauge performance against key metrics
- Easy implementation. Publisher- and ad-network-friendly implementation allows you to truly measure your campaign footprint while reducing project turnaround time.
- Cost effectiveness. We can tailor the level of service to your needs and budget, from providing you with data files you can further analyze on your own to offering a full campaign evaluation with written analysis and recommendation.
Our digital campaign can also be executed as part of a larger, cross-media project with KN’s expert Media Group.
FEATURED INSIGHTS
