DECISION MAKER RESOURCES

• The Decision Maker's Guide to Online Research™ 2009-10
• Join The KN Quality Circle

ACCURACY'S IMPACT ON RESEARCH

1. Spring 2007 2. Summer 2007 3. Fall/Winter 2007 4. Spring 2008 5. Summer 2008 6. Fall/Winter 2008

7. Spring 2009   8. Summer 2009   9. Fall/Winter 2009 10. Spring 2010 11. Summer 2010

 

KNOWLEDGE NETWORKS FORA ON WEB-BASED PANELS
In late 2009, KN's current Web-based panel methodological research was discussed at breakfast fora in the Boston and Washington DC areas. In the spirit of transparency, we've created a page of resources.

CASE STUDIES

• Segmentation Case Study
• Online Sample Quality: Spirits
• Online Sample Quality: Facial Products
• ESPN - Cross-Media Advertising
• Ad Tracking
• In-Market Test
• Concept Test
• Product Opportunity
• Public Opinion Tracking

WHITE PAPERS

• KN Answers ESOMAR 26 Questions
• The Decision Maker's Guide to Online Research
• Stanford Study Finds Dramatic Accuracy Differences Among Vendors of Online Research

KNOW™ MAGAZINE

1. Thriving in an Accelerated Marketing Environment
2. Nontraditional Media Near the "Tipping Point"
3. Mastering the Science of Consumer Choice
4. Are We Living Up to the ROI Promise?
5. Creating the Consumer-Centric Company
6. The Science of Seizing Opportunity

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