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[ The Home Technology Monitor™ ]

The Home Technology Monitor™ provides the industry's most reliable and trusted insights on consumers' ownership and use of media technologies. At a time when technology and media are overlapping more and more, and when speculative "measures" of technology prevalence continually contradict one another, The Home Technology Monitor™ can be counted on to provide guidance for decisions large and small, such as how to

  • Use cutting-edge technologies to reach consumers more effectively
  • Stand clear of "hype" about hot devices and services when making strategic plans
  • Understand consumers' tolerance for advertising in a given technology or medium

HTM provides a variety of perspectives on the connections between media, technology, and the consumer; each year it offers:

  • Annual Ownership Survey & Trend Report: A yearly benchmark survey measuring everything from DVRs to video cell phones to broadband access. The probability sample is projectable to all U.S. households and includes cellphone-only households and Spanish-dominant Hispanics
  • How People Use® media studies that shed light on consumers' use of and engagement with such key technologies as mobile video, DVRs, and broadband Internet.

In recent years, the GAO (Government Accountability Office arm of the US Congress) used The Home Technology Monitor™ database to assist in its assessments of the transition of the U.S. to a digital television standard, and broadband Internet adoption in rural areas. This is just one proof of the accuracy and attention to detail that make HTM an indispensable resource.

The Home Technology Monitor service is available on a subscription basis, which provides all reports and benefits at a discounted rate. Reports or data may also be purchased on an individual, "a la carte" basis.

For more information, contact David Tice.

2010 HTM reports

How People Use® TV's Web Connections (available now)
This survey of 1,900 Internet users explores how today's audience is connecting with the enhanced and improved offerings on TV networks' web sites, such as blogs, games, voting, podcast, and, of course, video. Shows four-year trends in usage levels of various website features, plus trends in usage of all network-originating streaming and downloaded video (from network sites or any other online source) .
Deliverables: Report, summary presentation, banner tabulations, and respondent-level database
Press Release

2010 Ownership Survey (June 2010)
A probability sample of 3,000 homes provides robust measure of the presence of Includes cell-phone-only and Spanish-speaking HHs in proper proportions.
Deliverables: Quick-Study Report, summary presentation, banner tabulations, and respondent-level database
Press Release

How People Use® Media: Smartphone Apps (available May 2010)
This new survey of 1,000 persons 13-54 will take a look at the use of “apps” on smartphones, with a particular focus on media-related apps..
Deliverables: Quick-Study Report, summary presentation, banner tabulations, and respondent-level database

Plus two more How People Use® Media reports on contemporary industry topics!

Recent reports from The Home Technology Monitor™

2009 Ownership Survey (published May 2009)
Comprehensive estimates of the presence of television and media equipment in US homes, including trends back to 1981 using a probability sample of 2,500 homes
Press Release

Technology Trends: Children * Income * Race/Hispanic * Early Adopter
(June 2009)
An analysis of past-five-year technology trends (2005 to 2009) by important demographic characteristics, drawing on the HTM historical database.

How People Use® Social Media 2009 (May 2009)
This survey of 500 persons 13-54 looks at the use of “social media. including how social media affect media choice(and users' reaction to advertising/marketing on these social networks.
Press Release

How People Use® Mobile Video 2009 (July 2009)
Updates two previous looks at mobile video (iPods, mobile phones, and laptops) through approx. 1,000 interviews with persons 13-54 in broadband HHs, with three years of trends and changes,. =Topics also include receptivity to advertising delivered through mobile video platforms.

How People Use® HDTV 2009 (August 2009)
This report updates our 2007 HDTV study, with interviews among 500 persons age 13-54 in homes that have both HDTV sets and HD service. Explores what people watch, how much of it is in HD, the influence of HD on their viewing choices, and their reaction to commercials in the HD environment.

How People Use® Video Navigation 2009 (September 2009)
This two-part report has a quantitative study of 500 persons age 13-54 that explores the ways people discover and find their way to video content (TV programs, movies) on TV and online, complemented by an ethnographic study of 15 persons.

How People Use® the Video Marketplace 2008 (September 2008)
Survey of 765 persons ages 13-54 explores the various ways people watch video (such as watching a network, DVDs, or streams), and how much they pay each month to acquire video by each method examined.

How People Use® Cell Phones 2008 (July 2008)
This two-part report has a quantitative study with 765 persons 13-54 about their cell phone use, and an ethnographic study of 15 cell phone homes.

How People Use® Primetime TV 2008 (June 2008)
This Updates our continuing 15-year series (last done in 2004) that explores people's perceptions, attitudes, and usage of primetime television as well as their attitudes towards primetime advertising. Based on a survey of 814 persons ages 13-54.

FEATURED INSIGHTS

View all related insights >>

For more information on The Home Technology Monitor™, contact:

David Tice
908 497-8075
Email

Henry Laura
646 742-5303
Email

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