KN/QUICKVIEW™
THE ONLY INTERNET OMNIBUS BASED ON TRUE PROBABILITY SAMPLING
KN/QuickView is the only national omnibus survey conducted online that uses a true probability sample of U.S. households. Designed specifically for public opinion research, KN/QuickView is based on a proven methodology in which households are selected from a standard RDD frame and equipped with interactive TVs or use their own home-based computers; this brings the benefits of statistical validity to short-deadline projects.
Other benefits of KN/QuickView include:
- Background data on all panelists: We are able to analyze KN/QuickView data according to 20 standard demo breaks. There are also many more variables in the 'background data bank' of the Knowledge Networks panel; these can be accessed at additional cost and are ideal for secondary analysis.
- Confidentiality & IRBs: Households complete informed consent protocols as part of their recruitment into the panel, and individual respondents can be administered consent forms. The 'Panelist Bill of Rights' is available on our website and we provide assistance in meeting local IRB requirements. In addition, each panelist has his or her own unique ID and password.
- Graphics & visual scales: Surveys can include high-quality graphics to enhance respondent comprehension of question stimuli; these can be applied at additional cost or as part of a standalone survey. (We encourage experimentation with these new survey features.) Many scales are also improved by having respondents able to see the scaling points rather than just hearing them on the phone. Scrolling boxes can also collect much improved verbatim data.
With KN/QuickView you can easily and affordably conduct:
- Opinion polling
- Tracking of attitudes, knowledge, and behaviors
- Message testing
- Psychology experiments
- Social change studies
- Demographic profiling
- Health status studies
- Prevalence & incidence checks
Learn about KN/QuickView™ deliverables, prices, schedules
Submit a KN/QuickView™ survey (Word Document)
