[ About KN ]

At Knowledge Networks we are passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do.

We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.

We have four established organically growing strategic business units:

• Government & academia
• Custom media and marketing research
• Pharmaceuticals and health care
• Retail/shopper insights

KN excels in applying statistical rigor, client collaboration and our expertise to your social science research or business needs, delivering facts, insights and recommendations that you can be sure of. Our study design and analytics are enhanced by the affordable, statistically valid online research through KnowledgePanel® – the only probability selected, nationally representative Internet panel.

How We Do It

We have the expertise to help you with a variety of challenges, from new product development to brand marketing optimization to public policy and government research to integrated quantitative and qualitative offerings that allow Americans to use their voices in providing opinions. We bring deep experience to

• Discovering your opportunity segments, optimum product positioning, and targeting tactics
• Designing statistically reliable research that illuminates attitudes and behaviors,
• Turning the results into simple, specific recommendations that you can put into action immediately and
• Quickly maximizing your marketing effectiveness

Our rich insights, recommendations and collaborative approach with a POV have created happy clients. We have strong working relationships with many of the country's top retail, pharmaceutical/healthcare, packaged goods, and media companies, as well as many prominent government and academic researchers. In helping them address their most difficult questions, our analysts can turn to an unprecedented array of exclusive KN resources, including:

• KnowledgePanel® – the only online panel based on an RDD sample of the full U.S. population
• KnowledgePanel LatinoSM –- the only online panel that best represents all aspects of the U.S. Latino community, including Spanish-dominant households and those who were without Internet access
• National Shopper Lab – the largest database of loyalty card shopping behavior available for commercial research
• Physicians Consulting Network (PCN®) – the only healthcare research panel that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists

With these and other potential sources of learning, we are bridging the digital divide—developing the information and guidance you need for effective marketing and public policy making.

Origins

Knowledge Networks was founded in 1998 by two prominent Stanford University professors seeking to develop online research methodologies for the next century. Their company quickly grew into a leading consumer insight provider, with numerous Fortune 500 clients. Knowledge Networks now has the highest organic growth among the top 15 custom survey research companies in the U.S., and is #21 overall among U.S. survey research firms.

Knowledge Networks is proud to be a member or participate in the activities of the following industry associations:

• American Association for Public Opinion Research (AAPOR)
• Association of Coupon Professionals (ACP)
• ESOMAR
• MRA

*Source: 2010 Honomichl Top 50