FEATURED PRESS RELEASES & LINKS
- 6/5/08 Business Week article: Online Polls: How Good Are They?
Author Burt Helm points to a core issue in online research quality: "...the pools of respondents, though massive, rarely represent the larger population." In contrast, the article praises KN: "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web." - Wal*Mart Selects Knowledge Networks as Online Research Partner to Help Manufacturers Target Key Shopper Segments More Effectively
