SUMMER 2008
It is not unusual for Summer to become a time of distraction – and a little distraction can be a good thing. But when it comes to the decisions you need to make, and the quality of the information you will base them on, losing focus is not an option. This issue of A*I/R gives you a variety of perspectives on key issues facing researchers and policy makers, from the differences in survey results from Internet versus non-Internet populations to the marketplace's obsession with research-world mergers – a most welcome sideshow for some companies. We at KN are particularly pleased to have been featured in a recent Business Week article that honed in on the issues that really matter in online research quality. Let us know your thoughts on A*I/R – leave us no room for distractions; we are glad for your ideas and feedback.
The A*I/R Team
know@knowledgenetworks.com
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At a time when the research world should be focused on Stage 2 of the quality push – actually doing something about the deeper causes of online research bias – phone lines and emails are abuzz with talk of something totally different. And that suits many Internet panel companies just fine. | |||||||||||
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A noted researcher in political science at Michigan State University and leading expert on scientific literacy shares some of his eye-opening findings on understanding key scientific principles worldwide – and the central role that online research has played in his work. Photo source: NASA |
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Revealing the innate consumer preferences that guide media use and product purchase KN is using a unique application of “brain science” to deepen our understanding of the connections between consumer preference, media, brands, and purchase decisions |
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How will Federal statistical agencies – which have truly demanding standards in their approach to survey research – incorporate online surveys into their repertoire? Similar challenges in the not-too-distant past offer some clues |
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Twenty-plus years into the online revolution, many Americans still do not have Internet access, and access over the past few years has flattened. How are these consumers different from their plugged-in counterparts? Updated research from KN provides surprising answers. |
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The head of Knowledge Networks/PDI – which specializes in tactical and behavioral research – tells how he applies a deep knowledge of research do’s and don’ts to every client project, leading to greater efficiency and sharper insights. |
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KNOWLEDGE NETWORKS NEWS BRIEFS Studies in the News Based on KnowledgePanel®
Citations of Knowledge Networks Research
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A*I/R Product Spotlight
PAST ISSUES
| Spring 2008 | Fall/Winter 2007 | Summer 2007 |
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For more information contact:
David Stanton
908 497-8040
Email
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