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KNOWLEDGE NETWORKS NEWS BRIEFS
Studies in the News Based on KnowledgePanel®
On behalf of CBS News, after President Obama addressed a joint session of Congress, we asked KnowledgePanel® members who were watching the speech their opinions; these were cited in
- Coverage on CBSNEWS.com conveyed that after viewing President Obama's speech, 80% of people approved of his plans for dealing with the economic crisis – a higher figure than when viewers were surveyed before his speech at 63% approval.
- The Atlantic's website, which carried the 2/26/09 Pew article "Truth over Happiness" written by Jodie Allen (senior editor) and Richard Auxier (researcher) of the Pew Research Center.
- U.S. News & World Report's article by Kenneth T. Walsh, "Obama Balances Economic Optimism and Realism in First Address to Congress" (2/25/09).
- The New York Times (Frank Rich's 3/1/09 article, "The Ecstasy and the Agony")
- Karlyn Bowman's (of the American Enterprise Institute) 3/2/09 article for Forbes.com: "The Irrepressible American Optimism"
In an April 8 article ("Which Is Epidemic—Sexting or Worrying About It?"), The Wall Street Journal references Knowledge Networks' representative panel as an alternative to opt-in panels – including a key chart that shows clear differences between the two panel types, which focuses on people who spend more than 10 hours per week on the Internet.
Associated Press-Knowledge Networks Sports Poll
Image: © Albo l Dreamstime.com |
"KN boosts cell phone-only sample," 3/27/09, Daily Research News
Please visit www.drno.org and www.mrweb.com/usa for research industry news and more.
"Video added to KnowledgePanel®" – 3/23/09, Daily Research News
Please visit www.drno.org and www.mrweb.com/usa for research industry news and more.
"AARP report details hardships of chronically ill and their caregivers, urges reform" – 3/24/09, Medical News Today
"Americans Eager to Reduce Their Energy Use" – 1/16/09, ScienceDaily (see: http://sciencedaily.com) Full report Courtesy of George Mason University and Yale University: Doctors Andrew Leiserowitz; Edward Maibeth; and Connie Roser-Renouf
"HealthNews Dozen: Top 12 Health Concerns for Kids" – 12/22/08, HealthNews, Author: Jennifer Newell (see http://www.healthnews.com)
"Poll Outlines Barriers to Mental-Health Services for Children" – 12/19/08, MedScape Today, Author: Marlene Busko (see http://www.medscape.com)
FOCUS: ADVERTISING AND MEDIA RESEARCH
"Knowledge Networks cross-media research wins first place CTAM award" – KN press release, 4/6/09
Knowledge Networks consultant, Gale Metzger, wins ARF Lifetime Achievement Award recognizing his leadership in media research - 3/31/09
Our service, The Home Technology Monitor™ – specifically, our recent How People Use® TV's Web Connections report, about consumers' interactions with TV network video online" – appeared on the front page of USA Today (3/16/09 issue).
MAJOR FINDING: 21% of Internet users ages 13 to 54 access streaming video to watch full episodes of TV programs. Click here for more information on this report.
"Hispanic NASCAR Fans Break The Mold" – 3/5/09, Engage:Hispanics; Author: Pat Graham, CMO, Knowledge Networks
"Barbie's BFFs are Hispanic Moms & Daughters?" – 3/4/09, HispanicBusiness.com; Author: Rob Kuznia
"NASCAR Has Opportunity to Tap Hispanics: Study" – 2/23/09, PROMO Xtra; Author: Richard Tedesco
"He Said, She Said: Dueling Survey Data and Print Yellow Pages Usage" – 2/23/09, LOCAL SEARCH NEWS; Author: Greg Sterling
"Avoid Subtle Stereotypes To Maintain Campaign Effectiveness" – 1/8/09, Engage:Hispanics blog (see: http://www.mediapost.com/publications/)
"Verizon FiOS TV Launches ESPN Fantasy Football Interactive TV Widget" – 12/23/08, InteractiveTV Today (see: http://blog.itvt.com/2008)
"How do we really search for businesses?" – 12/19/08, Yellow Pages Environmental Forum, Author: Ken Clark (see http://www.ypgreen.wordpress.com)
"How Consumers Find a Business" - 12/17/08, AdWeek
Highlights search-relevant results from our recent report: The Y Advantage: Landscape 2008. Among them: mobile search still trails in last place as the source used most often to seek a business or service. Just five percent of respondents included it among their sources, including one percent who said it's the source they use most often.
"Majority of US Mobile Users Carry Phone ‘At All Times'" – 11/28/08, MarketingCharts (see http://www.marketingcharts.com/)
HIRES
Stephan Benzekri – AVP, Client Service – New York, NY – is now part of KN's strategy-driven Custom Media & Marketing Research team.
Email
Sara Doran – AVP, Client Service – New York, NY – has also joined KN's Custom Media & Marketing Research team.
Email
Henry Laura – VP, Client Service – New York, NY – is working with our extensive media practice.
Email | Press Release
See: "Media Researchers Land New Roles," 1/15/09 – MediaPost
Henry's "POV" article in this issue.
Wendy Mansfield – VP, Client Service – Washington, D.C. – is now part of KN's fine Government & Academic Research team.
Email | Press Release
CITATIONS
Bailenson, Jeremy N., Shanto Iyengar, Nick Yee, and Nathan A. Collins. 2008. Facial similarity between voters and candidates causes influence. Public Opinion Quarterly 72(5): 935-961.
Bauman, C. W., and L.J. Skitka. 2009. In the mind of the perceiver: Psychological implications of moral conviction. In D. Bartels, C. W. Bauman, L. J. Skitka, & D. Medin (Eds.) Moral judgment and decision making. Psychology of learning and motivation: 341-364. San Diego, CA: Academic Press. In press.
Bauman, C. W., and L.J. Skitka. 2009. Moral conflict and procedural justice: Moral mandates as constraints to voice effects. Australian Journal of Psychology 61, 40-49.
Berinsky, Adam J. In Time of War: Understanding public opinion, from World War II to Iraq. 2009. University of Chicago Press. Forthcoming.
Callegaro, M., and C. DiSogra. 2008. Computing response metrics for online panels. Public Opinion Quarterly 72(5), 1008-1031.
Chang, LinChiat, and Jon A. Krosnick. 2009. National surveys via RDD telephone interviewing vs. the internet: Comparing sample representativeness and response quality. Public Opinion Quarterly, Forthcoming.
Crandall, C. S., S. Eidelman, L.J. Skitka, and G.S. Morgan. 2009. Status quo framing increases support for torture. Social Influence 4, 1-10.
Harris, K.M., M. Schonlau, and N. Lurie. 2009. Surveying a nationally representative internet-based panel to obtain timely estimates of influenza vaccination rates. Vaccine. 2009 27(6):815-8. Epub 2008 Dec 6.
Hauber, A.B., A.F. Mohamed, F.R. Johnson, D. Meddis, S. Wagner, and L. O'Dowd. 2009. Quantifying asthma patient preferences for onset of effect of combination inhaled corticosteroids and long-acting beta2-agonist maintenance medications. Allergy Asthma Proc. In press.
Hauber, A.B., F.R. Johnson, A.F. Mohamed, C. Leibman, H.M. Arrighi, and M. Grundman. 2009. The importance of modifying the course of Alzheimer's disease: Older Americans' benefit-risk preferences for new treatments. Alzheimer Dis Assoc Disord. In press.
Kahan, D.M., D.A. Hoffman, and D. Braman. 2009. Whose eyes are you going to believe? Scott v. Harris and the perils of cognitive lliberalism. Harvard Law Review 122, 837-906.
Kahan, D.M., D. Braman, P. Slovic, J. Gastil, and G. Cohen. 2009. Cultural cognition of the risks and benefits of nanotechnology. Nature Nanotechnology 4, 87-91.
Leader, A.E., J. Weiner, B.J. Kelly, R.H. Hornik, and J.N. Cappella. 2009. Effects of information framing on Human Papillomavirus vaccination. Journal of Women's Health 18(2): 225-233.
Malhotra, Neil. 2008. Completion time and response order effects in web surveys. Public Opinion Quarterly 72(5): 914-934.
Mollborn, Stefanie. 2009. American adults' norms about nonmarital pregnancy and their influence on willingness to provide resources to parents. Journal of Marriage and Family 71: 122-134.
Rabin, M., and G. Weizsacker. Narrow bracketing and dominated choices. American Economic Review. Forthcoming.
Rivers, W., S. Martin, and J.P. Robinson. 2009. Self-rated measures of language proficiency: National-normed evidence from the General Social Survey, Language Assessment Quarterly, Forthcoming.
Skitka, L. J., B. Saunders, G.S. Morgan, and D. Wisneski. 2009. Dark clouds and silver linings: Socio-psychological responses to September 11, 2001. In M. Morgan (Ed.), The day that changed everything? Looking at the impact of 9-11 (Vol. 3). West Port, CT: Greenwood/Praeger International Security Press. In press.
Skitka, L.J. and G.S. Morgan. 2009. The double-edged sword of a moral state of mind. In D. Narvaez & D. K. Lapsley (Eds.), Moral self, identity, and character: Prospects for new field of study, Cambridge, UK: Cambridge University Press. In press.
Skitka, L.J., N. Aramovich, B.L. Lytle, and E. Sargis. 2009. Knitting together an elephant: An integrative approach to understanding the psychology of justice reasoning. In D. R. Bobocel, A. C. Kay, M. P. Zanna, & J. M. Olson (Eds.), The psychology of justice and legitimacy: The Ontario symposium (Vol. 11). Philadelphia, PA: Psychology Press. In press.
Wang, C., S.M. Miller, B. Egleston, and D. Weinberg. Genetic vs. non-genetic causal attributions for breast cancer and their association with health behaviors. To be presented at the meeting of the Society of Behavioral Medicine, Montreal, Canada, April 2009.
Wisneski, D.C., B.L. Lytle, and L.J. Skitka. 2009. Gut reactions: Moral conviction, religiosity, and trust in authority. Psychological Science. In press.
CONFERENCES
Future
2009 Annual Conference of the American Association for Public Opinion Research
Papers with KN staff as lead author |
Paper |
Date/Time |
Charles DiSogra; |
The challenge and importance of including Spanish-dominant Latinos in online panel studies addressing the U.S. Hispanic Population: Lessons from KnowledgePanel LatinoSM |
5/15/09 |
Mario Callegaro; |
Poster session: Producing straightlining and item non-differentiation in a Web survey, how visual design plays a role in eliciting satisficing behaviors |
5/14/09 |
Mario Callegaro; |
Digital divide - differences between Internet and non-Internet households on survey items |
5/15/09 |
Bill McCready; |
Incorporating public choices in policy planning using online town hall meetings integrated with a statewide survey |
5/15/09 |
Mike Dennis; |
Web \panel studies of the 2008 election: New opportunities for causal analysis of dynamic change in the electorate |
5/15/09 |
Stefan Subias; |
Attrition and panel conditioning in the AP-Yahoo News Election Panel Study |
5/15/09 |
Yelena Kruse; |
The effect of email invitation subject title and text on online survey completion rates in Internet panel surveys |
5/17/09 |
Past
CTAM Research Conference
Dates: 4/5 – 4/7/09
Panelist / Speaker: David Tice
Topic: New Strategies to Predict Trends in Consumers' Media Behavior
ARF Re:Think 2009
Date: 3/31/09
Speakers: David C. Tice – VP and Group Account Director, Media Team, Knowledge Networks
Horst Stipp – SVP, Primary and Strategic Research, NBC Universal
Topic: How NBC used its "Billion Dollar Olympics Media Lab" to develop a single-source measurement of the multiplatform audience. The methodology used can be easily adapted by any media stakeholder.
PMRG 2009 Annual National Conference
Date: 3/8/09
Speakers: Justin Edge – SVP and Sr. Managing Director
Joanne French – VP, Custom Research
Topic: "Maximizing Your Brand's Potential through Brand Equity Modeling. Our approach provides practical tips for launching successful brands – and keeping them on course.
CMOR's 2009 Respondent Cooperation Workshop
Date: 3/3/09
Speaker: Patricia Graham, EVP & CMO, KN
Topic: Methods for Gaining Trust and Participation from the Hardest-to-Reach Survey Participants – African-Americans, Latinos and Young Adults
KNOWLEDGE NETWORKS DELIVERS WEBCASTS
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For more information contact:
David Stanton
908 497-8040
Email
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