In the Midst of Turmoil, Steer by Skepticism
By Simon Kooyman

The current economic climate demands that companies demolish assumptions about consumers – and be sure that they are using accurate information to do so.
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Meeting the Challenge of Cell Phone-Only Households, Young Adults and Minorities: Introducing Address-Based Sampling to KnowledgePanel®
By Charles DiSogra, J. Michael Dennis, and Patricia Graham

Cell phone-only households pose a growing threat to the ability to fully represent the U.S. population. To stay ahead of this curve, KN is pioneering a dual-frame approach that includes address-based sampling.
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Talking to Hulu's Jean-Paul Colaco: A Passion for Serving Video-Hungry Consumers and the Advertisers Who Want to Reach Them

We talk to Hulu's SVP of Advertising about how the online video site is staying in touch with consumers and helping advertisers leverage the Internet video revolution.

Connecting with Americans to Secure the Future: An Interview with Dr. James N. Breckenridge

An expert on the psychology of terrorism and its impact on the public tells A:I/R how research can help us better prepare for national security threats.
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The Economy Is the Talk of the Town.
What Is the U.S. Population Saying Back?
By Patricia Graham

New data from KnowledgePanel® gives us a look at how Hispanics, African Americans and Caucasians differ in their views of the current economy.
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Comparison Study: Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web Panels
By J. Michael Dennis, Larry Osborn, and Karen Semans

The latest in a series of "research on research" comparisons shows an early adopter bias among non-probability Internet panels.
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POV: Market Research in the First Person

Online Surveys for Federal Agencies: The Future Is Now
By Joe Garrett

Can Federal agencies come to terms with using the Internet for surveys? A former key methodological figure at the Census Bureau says, "Yes."
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Staying a Step Ahead of the Media Tide
By Henry Laura

Laura, a recent addition to KN's Media team, gives his perspective on the changing media landscape and its effect on consumers – and research.
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KNOWLEDGE NETWORKS NEWS BRIEFS

Studies in the News Based on KnowledgePanel®

Highlight: KN survey on President Obama's first congressional address gets coverage in The Atlantic and The New York Times

Highlight: AP/KN poll about major league baseball and its fans appears nationwide

Highlight: KN studies about energy use, parents' health concerns for kids, and barriers to mental health services for children

Highlight: KN media technology data makes Page 1 corner box of USA Today