[ Spring 2008 ]
The discussion about online research is in full swing – and the need for information to inform that conversation is still powerful. This latest issue of A*I/R brings you a look at how research can weather a contracting economy, the ideas of important researchers in Q&A interviews, and the first in a series on Best Practices in Online Research.
–The KN Team
know@knowledgenetworks.com
TABLE OF CONTENTS |
A Perfect Hurricane in Market Research? In a recession economy, quality research becomes more important than ever. But will clients be able to make the right choices in the middle of the hurricane? |
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Best Practices in Online Research
Drawing on KN's research on research and other sources, Mario Callegaro helps you make the right choices when executing a questionnaire for the online world. (Part 1 of 2) |
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A leader in consumer pharma research tells how he collaborates with key internal clients and encourages a consultative approach in his colleagues. |
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In this contentious primary election season, the Director of Harvard's Program on Survey Research offers an expert's view on the design and methods that lead to quality political polls. |
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Learn about a powerful new approach to leveraging cross-media campaigns, developed by Scripps Networks in collaboration with KN. |
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A*I/R profiles Mike Dennis, Ph.D., longtime leader of KN's Government & Academic Research practice, who recently took on leadership of KN's panel operations. |
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A*I/R Product Spotlight
Knowledge Networks' extensive work in the brand identity arena can help you optimize your choices in support of a positioning and reveal the best elements with unparalleled accuracy. |
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Knowledge Networks News Briefs Studies in the News Based on KnowledgePanel® Hires & Happenings: KN Hires Three Smart Guys Academic Research Based on Data from KnowledgePanel® |
 Join The KN Quality Circle Stay up to date on key issues and insights on research quality – join the KN Quality Circle. In addition to future copies of our email newsletter – Accuracy's Impact on Research – you will receive information on events and publications related to research quality. |
| Past Issues | ||
1. Spring 2007 |
5. Summer 2008 |
