Surveys and Science:
It Takes Two to Tango
By Simon Kooyman, CEO

Is market research dying? Have MR science and truly representative sampling become quaint, outdated notions? If so, then we should anticipate a wave of misguided decisions from marketers and policy makers.

Bringing Branding and Research Together to Understand Consumers: An Interview with Christopher Piotrowski

The engaging and candid Director of Marketing and Business Insights at MillerCoors talks to KN about the growing collaboration between marketers and researchers, and how MR companies can and should serve today's clients.
Photo: © Robert Byron - Dreamstime.com

Outsourcing Research Only Makes Sense when your "Vendor" Is Really a Partner
By Patricia Graham, CMO

With budgets shrinking, the need to hand off research tasks – from design to analytics – to research firms will only grow. But true savings and efficiencies can only happen if that firm knows your business and has a commitment to accuracy as much as cost-cutting.

POV: Research in the First Person
Digital Realities
By Martin Zagorsek, EVP

New media is here to stay; but cutting through the hype of "believers" and pundits to understand the best vehicles for your messages requires a judicious approach. KN's leader of Custom Media & Marketing Research offers a candid assessment.
Photo: © Spaceheater - Dreamstime.com

A:I/R Product Spotlight

Marketing to Hispanics. Can You Afford Not to Research this Consumer Group?
By Patricia Graham, CMO & Jannet Torres, VP

Now it is possible to go beyond biased online samples and false cultural assumptions to truly understand today's Latino consumer in the U.S.
Photo: © Ron Chapple Studios - Dreamstime.com

River Samples:
A Good Catch for Researchers?
By Charles DiSogra, Ph.D., Chief Statistician

River sampling has been making a bit of a splash lately, behind claims that "fresh" respondents may be highly desirable. But is "newness" a virtue in itself? KN's Chief Statistician investigates.
Photo: © Stephen Snyder - Dreamstime.com

Exploring the Contours of Public Opinion:
A Conversation with Vincent Price

An Assistant Provost at the University of Pennsylvania and leading researcher on social influence processes talks about how discussion shapes public opinion – and how research can shed light on those dynamics.
Photo: © Rmarmion - Dreamstime.com

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KNOWLEDGE NETWORKS NEWS BRIEFS

Studies in the News Based on KnowledgePanel®

KN has launched the first online Latino panel to represent often-overlooked facets of this increasingly important community

KN polling for AP, Yahoo! News, and CBS News surrounding the 2008 presidential election appeared in numerous national media outlets

Highlight: A BusinessWeek story on how TV networks are monetizing streaming Web programming cited findings from KN's MultiMedia Mentor® planning tool

Highlight: Medical News Today covered a Johns Hopkins University study, conducted by KN, on attitudes on genetics policy

New Hires

KN Hires Martin Zagorsek to Head Custom Media & Marketing Research

Citations of Knowledge Networks Research

Conferences